Distinct service categories
The navigation separates the firm’s main service areas instead of presenting them as one undifferentiated page.
Pension Solutions / Service-information website
Complex services, organized around the visitor.
A professional website with clear service categories, a proposal-request route, and access to an external client portal.
01 / THE OBJECTIVE
Start with the business need.
A specialist professional-services firm needs to make a complex offering understandable. The design objective is to explain the available services, help a prospective client find the right starting point, and keep existing clients’ access separate from general inquiries.
02 / DESIGN APPROACH
Make the useful things clear.
The site groups the firm’s services into recognizable sections, including retirement-plan, consulting, administrative, and actuarial work. Company information and supporting resources provide context. Proposal requests receive their own route, while a prominent portal link serves existing clients.
03 / PRACTICAL FEATURES
What makes it work.
A proposal-request pathway
Prospective clients have a dedicated form for sharing the information needed to begin a proposal discussion.
Existing-client access
A clearly identified link connects clients to the external portal.
Supporting information
Contact details and resource pages help users find practical information alongside the service descriptions.
04 / BEHIND THE SCENES
The right technical scope.
The website connects public service information with proposal inquiries and an external client portal. The portal remains a separate third-party system; the work shown here is the public-facing website and its navigation, not the underlying retirement-administration platform.
05 / THE OUTCOME
A more useful place to land.
The website gives the firm a structured public presence, with different paths for people researching services, requesting a proposal, or returning to an existing client portal. The presentation is designed to support an informed conversation with the business.
Project outcomes describe the website and its capabilities, not unverified traffic, revenue, or conversion gains.
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